Posts Tagged ‘logo’

New CODAP Logo

November 17th, 2014 by The Concord Consortium

Our Common Online Data Analysis Platform (CODAP) allows you to dig deep into the data all around you. Whether you’re investigating data you’ve gathered yourself via probes and sensors, maps of the travel paths of elephant seals and sharks, data streams from a simulation of global climate change or wins and losses from an online game of rock-paper-scissors, CODAP can help! CODAP is about exploring and learning from data from any content area, so it’s perfect for math, science, social studies, physical education classes and more.

Today, we are proud to announce our elegant new CODAP logo, developed by Derek Yesman of Daydream Design*.


We think this logo expresses the many faces of CODAP both concisely and beautifully. Looking at the world of data through the four panes of a window, you might notice different elements. Link them together with CODAP’s tools to see the big picture or to focus in on one or more relationships in the data. Naturally, different windows in the CODAP software open to permit data analysis of different aspects, yet the views remain linked at the same time, providing deep insights into the connections across different perspectives.

Do you see a scatter plot? We do, too. You’ll see lots of circles in CODAP – they represent individual data points or points summarizing data across experimental runs. Our new logo continues that circle theme, bringing in a family of different colors that evoke the many diverse disciplines that CODAP can tackle, all linked through the common power of data exploration.

There are also linear elements in the design that evoke bar graphs and standard chart views – the bread and butter of everyday data analysis.

Our CODAP software and logo continue the legacy of both Fathom and TinkerPlots, and we are proud to be building on this tradition of amazing data exploration tools. Our new web-based platform was created with National Science Foundation funding by Senior Scientist Bill Finzer. CODAP is open source software, free to use, adapt and extend. Contact us for more information and to start analyzing the data around you today!

* Longtime fans may be familiar with Derek’s work—he also designed the Molecular Workbench logo and our company logo.

Molecular Workbench Logo Gets a New Look

March 20th, 2013 by Chad Dorsey

We’re pleased today to welcome a new logo for the Molecular Workbench (MW), our complex, beautiful and award-winning software for visualizing molecular dynamics and more.

MW was developed over a decade with funding from the National Science Foundation by senior scientist and software developer Charles Xie. It includes a powerful physics engine that calculates the forces acting at the atomic level, with rules for photons, chemical bonds and macromolecules, plus Newton’s laws to determine the resulting motion. With all these calculations, emergent behavior, um… simply emerges! And that means MW can simulate real scientific phenomena over a wide variety of domains—from microscopic to macroscopic—in chemistry, physics, biology and more.

With one product harnessing all that power and flexibility, we had tried to convey quite a lot in our original logo. The diverse history of MW’s development contributed as well to a logo that had become as internally diverse as MW itself. Based roughly on a methane molecule to show its roots in the molecular world, each “hydrogen” atom surrounding the central “carbon” workbench showed one of the many, many phenomena MW could model.

We’re now moving MW to the Web, thanks in no small part to generous funding from Google, and we’re revamping our logo for this brave new world. Our goal was to simplify MW’s logo while still conveying its diversity—its ability to demonstrate ideas across multiple scales and bring to life the dynamic nature of the molecular world all around us. We also wanted this, our “flagship” product, to connect to our recently redesigned Concord Consortium logo.

Molecular Workbench

We’re pleased with the result, and think it accomplishes all of this and more. The new MW logo’s central star is the same as the star inside the Concord Consortium’s new logo. Here it represents the nucleus of inspiration surrounded by dynamic and colorful stylized atomic “orbits” that evoke MW’s dynamic nature. These shapes hearken back to classic representations of the atomic world, evoking the Bohr model so central to the history of atomic understanding, while at the same time hinting at electrons’ evanescent quantum nature—which MW can also demonstrate quite effectively.

Viewing with another eye, you may instead see something at a vastly different scale. Spheres exhibiting circular motion? A representation of a star and orbiting planets? Even another surprising new solution to the three-body problem? If so, you’re not wrong either—it turns out that MW can model just about anything.

This is the next generation of MW and we’re excited about expanding the use of this software. It’s been downloaded a million times already. Go ahead—make it a million and one.

Special thanks to Derek Yesman of Daydream Design, who created our new logo.

Hello, world!

January 8th, 2013 by Chad Dorsey

For nearly 18 years, our logo has been a beautiful and complex sunflower, created by Senior Web Developer Noah Paessel. (He was Noah Fields back in 1994 when he worked at the Concord Consortium during his first stint with us, but that’s another blog post!)

With the former logo, our founder, Bob Tinker, wanted to showcase the Fibonacci sequence in nature, which represents a fascinating link between the sublime and the natural world and invites scientific inquiry and mathematical investigation. (Sunflower seeds exhibit many different Fibonacci spirals in their close-packed patterns, as do many other things in the natural world . Bob also thought Concord as a place evoked important concepts of revolution and free thinking and that the etymology of the name “Concord” linked with the sunflower expressed the ideas of “sharing one’s heart” and being “of the same mind,” both of which resonated with his pacifist and gentle nature.

We are now proud to announce our new logo, created by Derek Yesman of Daydream Design.

Concord Consortium Logo

This logo both simplifies and augments our original logo. It morphs the original sunflower while also referencing both technology and our core mission of generating, experimenting with and spreading important ideas.

The central star represents the initial spark of an idea, that “a-ha moment” of inspiration that can so quickly turn into extended experimentation – or possibly into a whole new research project. The light bulb surrounding it represents how we work to build these inspirational flashes into complete ideas and products and determine their potential to improve teaching and learning. The petals and radiating elements in the background represent our mission to spread the best of these ideas outward to transform learning for millions around the world.

We’ve recently modified our tag line to make this mission (and our ties to Concord’s location and history) even more explicit: Revolutionary digital learning for science, math and engineering.

By the way, for all you font geeks (don’t hide – we know you’re out there!) our logotype is rendered in Museo 500, part of Jos Buivenga’s excellent Museo family. We discovered this font when we worked with ISITE Design during our last website redesign – thanks Patrick! – and fell in love. Since then, we’ve explored the many weights of this font as well as its sans serif and slab variants. We’ve also had some early-adopter fun watching this font gain status and uptake in many print and Web locations on its way to becoming a modern classic.

We’re excited about this new logo and about how it represents an evolution we’re in the midst of as well. As we evolve toward a new phase as an organization while still embracing our legacy as pioneers in educational technology, we’re more committed every day to creating a bright future for STEM teaching and learning.